Billboards – New York

For Ricoh, the decision to follow an eco-friendly path was taken more than 40 years ago. And it's a path that has resulted in the company raising an increased awareness in sustainability, helping to grow harmony between society and the environment.

To celebrate this and further its focus on sustainability, Ricoh pioneered Times Square’s first billboard to be powered by 100 percent natural resources. By the sun, to be exact.

While other billboards deliver a message, our billboard is the message.

How It Works
Opening Event
Video News Release

Solar Panels

The billboard is illuminated by light-emitting-diode (LED) floodlights manufactured by LumaSmart Technology. Compared to conventional high intensity discharge (HID) lights, the LED lights consume about half of the electricity while keeping the same brightness.

The billboard's LED (light-emitting-diode) lights will also provide an estimated 50,000 hours of useful life, whereas fluorescent tubes provide only 30,000 hours and HID lights only operate for an estimated 1000-2000 hours. Because of the longer lifespan of the LED technology, the lights illuminating the billboard will potentially last forty or more years before a replacement is needed.

Thin-Film Photo Voltaic Cell

XR-36 solar film manufactured by Xunlight Corporation is produced utilizing a thin stainless steel substrate and flexible lamination polymers which equates to a thickness of ~1.2 mm. It is roughly three times lighter than rigid glass based PV modules. XR-36 offers better power performance in outdoor conditions and is flexible and lightweight.

Bright Lights

The solar panels manufactured by Rec Solar collect energy through the sunlight and use it as a major energy source to power the sign. The electricity generated is 100 percent environmentally sound and the proprietary cell and module process maximize recycling and reduce environmental impact. The billboard's solar panels are especially important in times of low wind when less electricity is generated from the turbines.